When it comes to fair trade, consumers are usually based on brands. There are so many of them and it is not easy to always have the picture of the situation. All referto specifications that define the specifications that the products must have to obtain the mark. It is often sufficient that only one percentage of the ingredients with which the product is composed, complies with the specification or already uses the brand. Nothing to do with sustainability as we would see later. Are fair and solidarity products sustainable? Fair Trade products
In the PIÙINFORMA® BRANDING realizations these products year by year are growing and the origin is increasingly territorial. They are identified by the 10+EQUO®. An all-Italian brand that identifies products as fair&solidarity.
The primary objective of fair trade is to combat exploitation and poverty generated by economic, political, or social causes. However, it is a form of international trade, which, however, does not have as its primary focus the maximization of profit but is mainly committed to guaranteeing producers and workers in developing countries fair and respectful economic and social treatment.
Unlike Organic, regulated and authorized by the Ministry of Health, there is currently no official standard that defines this type of trade, which is in a certain sense regulated (in Italy) by the “Italian Charter of Fair&Solidarity“.
This Charter defines the main constraints to be observed to enter the fair-trade circuit, which are:
- The prohibition of child labor.
- Use of renewable raw materials.
- Investments in training.
- Cooperation between producers.
- Creation, if possible, of an internal market for the goods produced.
The duties of buyers (importers) of rich countries are also defined here, who are required to undertake to:
- Maintain guaranteed minimum prices decided in agreement with producers, which must enable them to live in dignity and to be able to implement production methods that are sustainable for the environment.
- Guarantee minimum quantities of orders.
- Enter long-term contracts with producers.
- Provide producers in developing countries with advice on products and production techniques.
- Ensure them pre-financing.
By following these rules, it is not only possible to meet products from all over the world, but it is done in an ethical way, respecting direct producers, and starting sustainable and responsible business relationships.
All this is absolutely not connected to sustainability understood as environmental impact, ergo CO2 Eq. Already at first glance we can distinguish this fact from the origin of raw materials or semi-finished products. Let’s just think about the distances and how they are stowed very often in containers on ships. Some products are then harvested before the maturation that takes place precisely during the journey. Are fair and solidarity products sustainable? Fair Trade products
We prefer to redefine them as support and charity, helping people in need and guaranteeing them an adequate salary is socially important and rewarding for the people who do it.
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